Featured Institution

Approach

The discussion centered around several simple folk whom the Rebbe praised effusively. A diamond merchant, one of the Rebbe's distinguished followers, exclaimed,

Why do you make so much of them?

The Rebbe: They possess fine qualities.

The chassid: I don't see it.

Later, the Rebbe suddenly asked to see the merchant's packet of diamonds.

The chassid spread them out, and pointed to a stone; This one is a superlatively wonderful gem?

The Rebbe: "I see nothing in it!?

The Chassid: ?One has to be a mayvin (expert).

The Rebbe: A Jew is superlatively wonderful -- but you have to be a mayvin!?

-- Rabbi Joseph Isaac Schneersohn, the sixth Chabad Rebbe

This is the philosophy of Chabad-Lubavitch, the world's largest Jewish educational outreach organization.

Chabad-Lubavitch is a vibrant, dynamic force in Jewish life, and its programs touch the lives of millions of people and directly or indirectly affect Jewish life in every community.

How many institutions does Chabad-Lubavitch have, what is its program, what services does it provide and who is beign served? Who are its workers, representatives and emissaries? What motivates them? We will provide some answers to those questions. Although some outlines of philosophical background are included, the prime focus is on the activities of a general view of Chabad-Lubavitch.

Overview

Overview

"Lubavitch" in Russian means the "city of brotherly love." It conveys the responsibility and love engendered by Chabad toward every single Jew.

History - Russia till today

History - Russia till today

Some have termed outreach kiruv rechokim, drawing close those who are distant. Lubavitch comments: No Jew should be characterized as distant, for, in essence, we are one.

Lubavitch Today

Lubavitch Today

For more than half a century in the United States, Chabad-Lubavitch has singularly championed Jewish continuity.

The Rebbe

The Rebbe

Radiating a keen sense of urgency, the Rebbe demanded much from his followers, and even more from himself, the Rebbe lead, above else, by example.

The Ohel

The Ohel

The term Ohel (lit. "tent") refers to the structure built over the resting place of a Tzaddik, a righteous person. It is also known as "The Tziyun," or "marker."

Shluchim - The Emissaries

Shluchim - The Emissaries

They are a team. Husband and wife. Shliach and shlucha. They are the emissaries of the Rebbe, the representatives of Lubavitch, the messengers of Chabad.

The Mitzvah Campaigns

The Mitzvah Campaigns

On Wall Street in New York, in London's Picadilly Circus, and in Tel Aviv's Dizengoff Square, Jewish pride and Jewish precepts came out of the closest forever.