The aromas of fresh pastrami and homemade matzah ball soup wafting through the heart of Santa Fe, a city more known for its chile verde than its Jewish cuisine, is a fresh surprise. But besides serving up authentic New York fare, the new, aptly-named “Manhattan Deli” in New Mexico’s capital is forging Jewish connections.
Local foodies and casual eaters flocked to the deli opened by Chabad in November. Members of Facebook groups like “Santa Fe Foodies” raved about the new spot and its delicious fare, with high points for the pastrami sandwiches matzah ball soup.
Chef Aaron Moskowitz ensures each dish tastes as good as it looks. “When the idea to open a deli came up, I was immediately on board.” With a rich culinary background and a longtime relationship with the Levertovs, Aaron was the perfect pick.
He wants to fuse the New York classics with the tastes of New Mexico. “Green chilies are very popular here — we are looking to start incorporating more local flavors into our traditional dishes.” The restaurant currently sources most of its ingredients from New York to ensure the strictest kosher standards, but they want to start making fresh baked goods right in Santa Fe. “We are going to start baking bread, rugelach, and babka so everyone can enjoy a bite right out of the oven.”
Until a few months ago, kosher food was scarce in the Southwestern region of the United States, the closest kosher restaurant being in Denver, Colorado. But with the completion of a new 16,000 square foot Chabad House, which included a full-size commercial kitchen, Rabbi Berel and Devorah Leah Levertov saw an opportunity: to offer quality, kosher food to anyone who needed it.
Located on the aptly named Manhattan Ave, the deli is now open two days a week with catering options as well. A warm, inviting vibe with exposed brick walls and New York themed decor, the eatery serves up classics like pastrami on rye and piping hot potato knishes.
Rabbi Shmuel Itkin, manager of Manhattan Deli and son-in-law of Rabbi Berel Levertov sees the restaurant as a way for Jews to connect. “Many people come to the deli to enjoy delicious kosher food — people who would have otherwise never stepped foot into a synagogue.” With the restaurant located inside the Chabad center, the deli not only satisfies appetites but also draws people into a space where Jewish culture and community come alive.
“I love ordering lunch for my office from the deli,” says Dr. Loretta Torres. “It’s really incredible to have tasty, kosher food so easily available in Santa Fe. Rabbi Shmuel truly works hard to make it possible.”
But whether you’re a tourist or a local, Jew or non-Jew, deli aficionado or just hungry — Manhattan Deli has something to nourish your body — and your soul.
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