"Lubavitch" in Russian means the "city of brotherly love." It conveys the responsibility and love engendered by Chabad toward every single Jew.

Chabad-Lubavitch is a vibrant, dynamic force in Jewish life, and its programs touch the lives of millions of people affect Jewish life in every community.

Some have termed outreach kiruv rechokim, drawing close those who are distant. Lubavitch comments: No Jew should be characterized as distant, for, in essence, we are one.

For more than half a century in the United States, Chabad-Lubavitch has singularly championed Jewish continuity.

They are a team. Husband and wife. Shliach and shlucha. They are the emissaries of the Rebbe, the representatives of Lubavitch, the messengers of Chabad.

On Wall Street in New York, in London's Picadilly Circus, and in Tel Aviv's Dizengoff Square, Jewish pride and Jewish precepts came out of the closest forever.